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Brand loyalty measurement and management

Brand loyalty measurement and management

Name: Brand loyalty measurement and management

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Language: English

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31 May Brand Loyalty, Measurement and Management. Jacoby, Jacob, and Robert W. Chestnut. New York: John Wiley & Sons, pp. Brand Loyalty: Measurement and Management Behavioral Indices of Brand Loyalty. 35 Wiley series on marketing management, ISSN X. Authors . Brand Loyalty: Measurement and Management (Wiley Series on Marketing Management) [Jacob Jacoby, Robert W. Chestnut] on hillcountrywindpower.com *FREE* shipping.

BRAND LOYALTY: MEASUREMENT AND MANAGEMENT. By: Eric N. Berkowitz. Journal of Marketing Research (JMR). Current average rating. Google + Print. 28 Mar Download Citation | On May 31, , Donald W. Jugenheimer and others published Brand Loyalty, Measurement and Management. Jacoby. Brand loyalty: measurement and management. Responsibility: Jacob Jacoby, Robert W. Chestnut. Imprint: New York: Wiley, c Physical description: xiv.

Brand loyalty: measurement and management / Jacob Jacoby, Robert W. Chestnut. New York: Wiley, c Subjects: Brand choice. Note: Includes indexes. Available in the National Library of Australia collection. Author: Jacoby, Jacob; Format: Book; xiv, p.: ill. ; 22 cm. Brand loyalty measurement and management. Jacob Jacoby, Robert W Chestnut Published in in New York (N.Y.) by Wiley. Services. Reference details. Brand Loyalty: Measurement and Management (Wiley Series on Marketing Management) by Jacoby, Jacob, Chestnut, Robert W. and a great selection of similar. hillcountrywindpower.com: Brand Loyalty: Measurement and Management (Wiley Series on Marketing Management) () by Jacob Jacoby; Robert W.

Brand loyalty measurement and management. by Jacob Jacoby. Brand loyalty measurement and management. by Jacob Jacoby; Robert W Chestnut. Print book. APA (6th ed.) Jacoby, J., & Chestnut, R. W. (). Brand loyalty: Measurement and management. New York: Wiley. Chicago (Author-Date, 15th ed.) Jacoby. Note: Bibliography: p - Includes index. Physical Description: xv,p ill 22cm. Series: Wiley series on marketing management. Subject: Brand choice. 20 Feb brand loyalty perceived value customer satisfaction commitment brand marketing research production and operations management, supply.

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